- Premier: To be premier we’ve got to act with integrity in a professional manner in everything we do.
- Achieving: To achieve, we need to encourage an enthusiastic ‘can do’ attitude, with determined teams focused on specific and realistic goals.
- Responsive: We need to respond to the needs of our business ‘Partners’, becoming faster and more efficient.
- Teamwork: We can become more efficient through teamwork, working together. Communicating, participating and collaborating towards successes that will be shared amongst us.
- Novel: We must develop ‘novel’ solutions as pioneers and innovators, and stimulate the growth of the company through creative thinking.
- Expert: We must show ‘expert’ knowledge in whatever we do, and become renowned for being specialist in our field.
- Reliable: By becoming reliable, we are demonstrating responsibility and a commitment to delivering our promises.